Internal communication is the cornerstone of every business. It impacts employees’ understanding of the business, performance, satisfaction and engagement. But building great internal comms doesn’t happen overnight. It’s all about building trust and insightful conversations in the workplace. It requires time, commitment and two-way relationships. We’ve asked Priya Bates, IC expert and President at Inner Strength Communication Inc. to tell us about the analogy she uses to describe internal communication — internal communication like a marriage. Here is what she had to say:

Help! My Brand Went Viral: 16 Small Brands That Made It Big

When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date. When these global brands go viral, it’s not a huge surprise. Global brands have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when they go viral. But what happens to the little guys?…

10 Free Project Management Software Options to Keep Your Team On-Track

59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company’s ability to satisfy your clients’ needs or hit end-of-year goals. This can lead to major losses over time. Fortunately, there are plenty of free project management software options to keep your team…

The Rules of Link Building – Best of Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Google and…

How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And, as you might expect, things were pretty complicated before my team was implemented. Prior to 2016, we referred to our giant website as “the wild, wild west.” The brand team owned the homepage, but anyone who…

Features vs. Benefits: A Crash Course on Proper Messaging

Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an IT company that helps companies stay consistent with communication through AI technology. The company’s ad caught my eye by communicating the benefits reading the report will have when it comes to customer-facing content, which does interest me. ‘How are tech companies managing their voice, tone, & writing style guides across…

12 Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign

Lessons learned from 1,027 website launches (and counting)… The average website lifespan is 2 years and 7 months. Meaning: If you’re not about to take on a website project or in the midst of one, it’s likely you will be soon. You know you want a site that performs—one that brings in quality traffic, drives qualified leads, and establishes or cements your brand’s credibility. The key to each of these goals is, you guessed it, content! It’s incredibly common for companies to underestimate the “content” aspect of their websites. Especially during redesign and development projects. Because content is everything—it’s copy,…

How to Leverage YouTube Advertising for Your Direct Response Campaign

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently…

For my master’s program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los Angeles was focused on public relations. An amazing guest speaker was discussing company publics and one thing he said really stood out to me: “If you don’t explicitly include someone, you implicitly exclude them.” It’s important to keep that concept in mind when you’re learning about social…