What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all. We have access to hundreds of Analytics accounts across a huge range of industries. So we looked at 501 Analytics accounts, calculated the average bounce…

How I Grew Traffic By 300% with Only a Little Content

I recently received a call from a new customer. After talking through what he needed from us, he asked, “By the way, who handles your marketing?” I asked, “Why?” “Well, I Googled a few different things when looking for a vendor for this project, and you popped-up on page one in every search.” That might have been my proudest moment as a part-time content marketer. A long time ago, in a galaxy far, far away… My name is Tony Gnau, and I own a Milwaukee video production company. We started in Chicago in 2003 and still have an office there….

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

Posted by randfishYou don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don’t miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. Click on the whiteboard image above to open a high-resolution version in…

Google My Business: FAQ for Multiple Businesses at the Same Address

Posted by MiriamEllisHow should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they…

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because I’ve done a lot of the legwork for you. When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. In fact, the results were outstanding: in just over a year, we were able…