Internal communication is the cornerstone of every business. It impacts employees’ understanding of the business, performance, satisfaction and engagement. But building great internal comms doesn’t happen overnight. It’s all about building trust and insightful conversations in the workplace. It requires time, commitment and two-way relationships.

We’ve asked Priya Bates, IC expert and President at Inner Strength Communication Inc. to tell us about the analogy she uses to describe internal communication internal communication like a marriage. Here is what she had to say: