What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilliganThis is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topicalNeeding to add more content to their calendarsAt a loss for how to contribute at a time like thisSo, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords…

Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts. For instance, one of the bloggers I follow,…

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

March 15, 2020, stay-at-home orders keep millions of people indoors, bringing entire industries to a halt. March 25, 2020, we asked our network of agency executives to report on the impact to the marketing industry, in partnership with Drew McLellan of the Agency Management Institute. The results paint a stark picture of disruption to marketing firms. But that disruption is uneven. Everyone feels the impact, but some much more than others. Some are even benefiting from the pandemic. Note: This report is a snapshot in time amid a fast changing social and economic picture. We will repeat this survey in…

Operating During COVID-19: Helpful Tips for Local Businesses

Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make…

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp’s earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending…

What Is Twitch? How Do Brands Use It?

I am an avid player of The Sims video games. For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. I didn’t pay attention to Twitch at first, but eventually, curiosity got the best of me and I decided to check it out one day….

Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel.    The effort that will have the most impact in this endeavor is investing in your…

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook…

Are Amazon ‘Sponsored Products’ Ads Worth It?

Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases and services and informational queries that lead to purchases, but Amazon is the dominant front runner in ecommerce. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Book a free meeting with The Center for Inbound Advertising here. So what does this mean for you? When…