After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week,…

In 2020, there’s no question of whether or not blogs generate leads. In fact, marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don’t. However, many marketers still worry that blogging’s effectiveness could be losing steam. Fears that “blogging is dead” haven’t been eased by research. Recently, when we polled over 300 people to ask them how often they read blogs, roughly 40% said “never.” This followed HubSpot’s 2020 State of Marketing Report, which revealed that blogging fell from the first to third-most-common content strategy between 2018 and 2020. But, before you get wrapped…

Data-Driven Empathy: 7 Charts That Show How to Make Smart Marketing Decisions

If marketing is about knowing your audience and having empathy, then digital marketing is about data-driven empathy. Be a data-driven marketer. You hear that a lot. But what does this really mean? What is data-driven marketing? What data drives us? How do we apply it? There must be more to it than running reports and reviewing dashboards. Data-driven marketing uses qualitative and quantitative data to make marketing decisions through research, hypothesis formation, prioritization and testing. Here are seven charts showing the process for using data to make digital marketing decisions. I’m getting some help on this one from my old…

As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down. iPaaS — which stands for Integration Platform as a Service — helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. We wrote a deep dive on iPaaS here if you’d like to learn more about…

11 Cover Letter Templates to Perfect Your Next Job Application

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The…

5 Proven Social Media Engagement Strategies for 2020

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want…

39 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What a CTA…

Content Mapping 101: The Template You Need to Personalize Your Marketing

What is a Content Map? A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its surface, this sounds like great advice. Personalization,…