What You Need to Know About DKIM Authentication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my…

15 About Us & About Me Pages + Templates to Make Your Own

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. It’s that compelling content that’s crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web design needs? It all starts with the “About Us” page. For a remarkable about page, all you need to do is figure out your company’s unique identity, and then share it with the world. Easy, right? Of course not. Your “About Us”…

Can You Really Drive Traffic With Clickbait Articles?

Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated. Quickly I pressed “play.” From the title and the opening sequence — complete with sad piano music and ominous text in the beginning (“Trust us — we hate this too … this is hard for us both,”) I prepared myself for the sad realization that this was Cummings announcing the end of her YouTube channel. I’ll admit, as the video kept progressing, I was sliding into a slight panic. I thought, “How else am I going to get the same results?!”…

The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Experts

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of search results. Adding the podcast to search results is going to affect content creators, SEO…

The Plain-English Guide to GCLID

90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads I’ve opened Google to search for something at least five times today. And every one of those times, I’ve seen at least two ads on every results page. No matter the wide range of my searches — from vegan snickerdoodles to makeup brands and HTML codes — I was met with Google advertisements. From a business perspective, Google Ads is amazing for lead generation. It’s a pay-per-click platform that helps you boost visits to your…

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We’ve adapted these tips into a free checklist you can download and share: Get the checklist Click on the…

29 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find out how to make your resume in word, then download one of these amazing resume templates…

After Recent Improvement, Deal Pipelines Shaky Last Week

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more…

How to Promote an Article: 76 Content Promotion Strategies for Blog Content

Where there’s traffic there’s hope. Every visitor is a potential conversion, as in a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. They understand one of the first rules of content marketing: The best content doesn’t win. The best promoted content wins. This is a guide for content promotion, complete with 76 specific content promotion activities. Together, they are a checklist for driving traffic to blog articles. We’ve broken down the tactics into three sections. We’re showing how to promote the article before, during and…