Page Authority 2.0: An Update on Testing and Timing

Posted by rjonesx.One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0….

Why Consumers Sign Up for Webinars [New Data]

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number of great perks to brands. First, you can build a sense of credibility by hosting a webinar on a topic…

The 11 Best ClickFunnels Alternatives & Competitors in 2020

The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you’ll want messaging tools like email, push, or SMS to communicate with your leads and prospects. All of these tools are invaluable in helping you build powerful inbound marketing systems and predictable revenue. To help consolidate…

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand. Doing this — telling a compelling brand story through messaging — isn’t easy. Marketers need to have an entire brand identity to communicate what their business does, what it’s about,…

My 8 Best Local SEO Tips for the 2020 Holidays

Posted by MiriamEllisImage credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines as: A quality of coziness and comfortable…

How to Detect and Improve Underperforming Content: A Guide to Optimization

Posted by SamuelMangialavoriContent, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene?…

Accessible Machine Learning for SEOs — Whiteboard Friday

Posted by BritneyMullerMachine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that’s not true, and to go through a few steps to get you started.  To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year’s video bundle.  Get my MozCon 2020 video bundle Click on the whiteboard image above to open a high resolution version in…

The Ultimate Guide to Email Design and 13 Best Practices

By 2022, the number of email users around the world is expected to hit 4.3 billion. Among all of those users are members of your target audience, a.k.a. quality leads and prospects you can work to reach and convert via email. To ensure your emails stand out and grab the attention of these audience members, your email design needs to be on point. In this guide, we’ll talk about what email design is, cover 13 best practices, examples of successful email design, and offer some tools you may be interested in experimenting with. Let’s get started. Email Design Email recipients…

New blogging statistics: Blogging still works, especially for the 10% of bloggers who do things very differently…

Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts. We add input from content marketing experts. And we look for correlations between the data and results. This year we had 1,279 survey responses. What follows are 33 charts, 13 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…