How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but…

14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow…

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these days. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. Some pop-ups are fairly benign and you hardly notice them. Others are distracting, and quite frankly, downright…

News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now. Fortunately, though, a professional email address isn’t limited to just your first and last name. There are plenty of ways…