Competitive Advantage in a Commoditized Industry

Posted by HeatherPhysiocIn a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO firm? In this article, you’ll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you’ll get actionable tips and homework to help your…

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The way people shop has radically changed. Back in the day, going shopping meant visiting a few shops — maybe some with brands you knew you liked. Now, customers have a wealth of options available online 24/7. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. They can go back and forth between their best options, until they find what suits them best. In this…

How to Turn a Case Study into a Customer Success Story

Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness, or perhaps writer’s block. This article omits both by showing you exactly how to turn a case study into a customer success story through an authentic writing style. Case studies are more than proving your company’s achievements. Through eloquence and thoughtfulness, you can demonstrate your…

13 Examples of Facebook Ads That Actually Work (And Why)

On average, Facebook is home to 3 billion users — from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your…

17 of the Most Creative ‘Meet the Team’ Pages We’ve Ever Seen

To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business a accessible face. It gives prospects an idea of who exactly they’ll be working with, and shows potential employees that you’re proud of the people on your team. For some inspiration, see how these companies introduce visitors to their most important creative assets: their people. 1. Yokel Local Yokel Local…