10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another…

9 Quick Ways to Reduce Page Loading Speed

When it comes to your site’s performance, page speed is of the utmost importance. However, unless you understand how this metric works — and, more specifically, the factors that influence it — you may find it difficult to improve. To reduce your bounce rate and increase visitor engagement, it’s essential that your web pages load quickly and seamlessly. A site that is optimized for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. In this article, we’ll explain what page speed is, why it’s important, and how to measure it. Then…

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after…

Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? A cached page is a backup of the raw HTML and content of a page taken at a single point in time to…

7 Best Link Shorteners to Shorten that URL

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it. To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. What are the benefits of…