To consider what ad fatigue is, let’s start with an example. Consider times you’ve changed the TV channel because you’ve seen the same ad ten times that night already. Alternatively, think about occasions when you’re so tired of hearing a certain commercial that you switch off your radio completely. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness. As marketers, it’s crucial we continuously serve fresh, high-quality, and targeted ads to ensure your content continues to inspire your audience, rather than causing…

You can’t get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed “SEO experts” out there, but far fewer people who actually understand what they’re talking about, and can apply it. And you can’t swing a spreadsheet without hitting an article about SEO that’s either misleading, or just plain wrong. So — how do you learn about SEO? Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I’ve put together a huge list of credible SEO resources in every…

The 11 Best Social Media Dashboard Tools & Apps

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of…

How to Use Photoshop: The Bookmarkable Photoshop Tutorial for Beginners

When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals. With a little help, you can easily teach yourself how to use it to create beautiful, compelling graphics. All it takes is an introduction to core elements — in plain English. To get you started, we’ve…