How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn’t have to be. Here, we’ll explore some tips to help you feel more comfortable when writing your own professional bio. Let’s dive in. What is a professional background? A professional background is a…

9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year. But, our increased connection to social media isn’t at all shocking. In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage. Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they’ve also embraced them for product research, the latest news coverage, and hours of mindless entertainment.  Now, as the world hits 3.6 billion social media users…

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. In fact, the average YouTube mobile viewing session by any one viewer is roughly 40 minutes. If only there was a way to make money off of a website people spend so much time on … As a matter of fact, there is! A few ways, actually, and the proof is in the people (and businesses) who’ve cashed in on their video strategy. Who’s making content worthy of a nearly hour-long visit to YouTube? Well, YouTube isn’t just…

6 Ways to Support Black-Owned Businesses During the Holidays

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had to close their doors permanently as a result. Black-owned businesses have been disproportionately impacted by the global pandemic. In the United States, 26% of Black-owned businesses closed their doors permanently between February and May of 2020, compared to 11% of white-owned businesses. That’s why, this holiday season, HubSpot is joining Google, the U.S. Black Chambers, Inc., and other companies participating…

Image Link Building — Best of Whiteboard Friday

Posted by BritneyMullerLast week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz…

75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you? Research shows that 25% of blog posts are made up of stop words. However, these words have little to no relevance to the topic of the post. These are words that help you compose sentences and connect ideas together, and they don’t have much impact on Google’s search results. But, excessive use of stop words can impact your brand in the long run. They make content harder for…

How to Determine Your A/B Testing Sample Size & Time Frame

Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. But … that’s pretty much it. I wasn’t sure how big was “big enough” for sample sizes and how long was…

How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However, web analytics is only part of what encompasses digital analytics. While web analytics can provide you with a wealth of insight into the performance of your website, marketers need richer data to understand the impact of their marketing campaigns on conversion rates and a buyer’s journey. Looking at top-level…