Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand. Alternatively, take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show you they stand by their purpose to serve the user. Undoubtedly, you find most answers to your common questions on page one of Google, and more recently, it’s likely separated in its own featured snippet, as well. Having core company values can help you ensure…

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind that the best candidates aren’t just qualified to do the job you’re trying to hire them for. You want to look for people who are also passionate about marketing, fit with your culture, and show potential for growth…

53 Focus Group Questions for Any Purpose

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers? Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants. Simply copy-and-paste the questions you like below into the notetaking template…