Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That’s because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Beyond revenue, blogs are a great way to raise brand awareness, share…

3 Internal Linking Strategies for SEO and Conversions (plus, 10 tips for internal link building)

I’m a big fan of little links. Internal links are the underrated workhorse of SEO and UX. They’re easy to make, easy to manage …and easy to overlook. But not today. This post is a guide to a powerhouse internal linking strategy. We’ll review three types of internal links that make a huge difference in results. Each of which you can easily add to your website. But first… What’s an internal link? An internal link is a link from one page to another page on the same domain. They’re simply text hyperlinks from one page to another page on your…

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Types of Charts to Use for Your Data Column Chart Bar Graph Line Graph Dual Axis Chart Area Chart Stacked Bar Graph Mekko Chart Pie Chart Scatter Plot Chart Bubble Chart Waterfall Chart Funnel Chart Bullet Chart Heat Map You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.What should you be tracking? What actually matters? How do…

9 Types of Organizational Structure Every Company Should Consider

Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you’re going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command…