20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying there are some designs that make more sense than others. In this blog post, you’ll learn how to create an awesome PowerPoint deck and then see real presentations that nail it in exactly their own way. What makes…

How to Use a Blog to Increase Organic Traffic

There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. The number of terms that a website can rank for is related to the size of the site. That is, more indexed pages mean more opportunities for ranking. For most small and medium-sized businesses, there is a limit to the number of pages that can fit onto the site before it becomes bloated and hard to navigate. Once you’ve reached your limit for services, products, case studies, etc., it’s time to get serious about creating blog…

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency’s additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.

Is Blogging Too Saturated? Here’s How To Avoid Failure

Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry. You may even fear that your blog won’t be successful because you’re unsure how to create a blogging strategy that will make you stand out. You may have even started your blog and are frustrated that you’re not seeing the results you want. In this article, we’re going to break down what you should consider about starting a blog, how to tell if a market is too competitive, and other…

How to Add Social Proof to Websites: 7 Examples People are Raving About

“Just look at those numbers. This must be a great article!” Star reviews, upvotes, share metrics have one job to do: make the visitor believe that thing is popular, and therefore credible. But those are just a few examples of social proof. Evidence, along with answers to questions and calls to action, are one of the three main elements of a high-performing page. Social proof usually isn’t what the visitor came to find, but it’s what we want them to see while they’re here. And it’s one of the biggest differences between weak and strong webpages. A page with evidence…

28 Case Study Examples Every Marketer Should See

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but case studies typically contain quotes by the customer, so it’s not just a marketing advertisement where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material…

How to Add YouTube Videos to Your Website: A Step-by-Step Guide

Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers. Your best bet for videos? YouTube. With more than two billion logged-in monthly users, YouTube videos now reach 74% of adults in the United States — so it’s no surprise that the platform is used by almost 90 percent of marketers to drive user interest. Ready to leverage video on…

Are Core Web Vitals correlated with rankings? If so, is that any more true than it was before the Page Experience Update? In the third and final post of this series, we’ll see what the data tells us about the relationship between CWV metrics and organic ranking performance.

What is AdTech [+Types Worth Investing In]

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients. The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful. Global advertising is forecast to recover…

The 22 Best Conference Website Designs You’ll Want to Copy

A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow 23.7% each year from 2021 to 2028, according to data from Grand View Research.  In an increasingly digital-first world, a conference website is more important than ever. As many people’s first introduction to your event, it can influence whether someone buys a ticket, or abandons…