8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_KhojaWe know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to…

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

2020 was — in a word — unprecedented.  The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as “unprecedented.” With the conclusion of a year unlike any other, it’s natural to seek out new looks and approaches.  Desires for new and different –– but also reassuring and less overwhelming ––  experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let’s dive into the graphic design trends you’ll see in 2021. Plus, what design techniques you’ll want to avoid.  2021 Graphic…

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable…

How to Do a SWOT Analysis [With Template & Examples]

As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It’s a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away? Enter the SWOT analysis, a framework that can help you develop a roadmap for moving forward with your business, maximizing opportunities and minimizing roadblocks along the way.  While it may seems simple on the surface, a SWOT analysis allows you to make unbiased evaluations on:  Your business or brand Market positioning A new project…

How to Use Schema Markup to Improve Your Website’s Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. The easier it is for Google to understand your site, the higher in search engines your website can appear. Below, let’s review what schema markup is, where to add it, and…

Posted by jocameronIn this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I’m going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this…

How to Run Marketing Team Meetings That Don’t Suck

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings? I hope not, because they don’t actually have to be that way. Turn your marketing meetings into something useful by — you guessed it — creating compelling content! (Oh my gosh, inbound marketing concepts work in real life, too!) As your team grows, it’s important for everyone to get in a room together and…

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.VandernickIf 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long…

Check this out: “You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document. It’s 4:45 PM. For most of the day, you’ve heard hardly anything except for the occasional click-clack of keys to commit some fruitless inspiration to your blog post and the intermittent spells of grating silence that came after deleting everything you jotted down. The lasting taste of the coffee you drank about two hours earlier has gone sour but still coats…

How to Improve Your Personal SEO: 5 Tips for Personal Branding within Search Results

Googled yourself lately? Take a minute. Open a new tab. Search for yourself.  This is your personal SEO.  Do you like what you see? If you’d like that search results page to look a bit better, this post is for you. This detailed breakdown shows how to improve your personal SEO. This is all about managing the search results page for your own name. You’ll learn the following: How to create the biggest possible digital footprint for yourself How to manage your online reputation and push negative press off the first page of search results How to better control your…