9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts

Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event? If you’re like me, it’s more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Or, worse — you signed up for the event and totally forgot about it. Let’s be honest: most webinars aren’t great. They’re certainly not inducing Netflix cliff-hanger levels of anticipation and excitement. But they’re also an effective form of lead generation, nurturing, and sales enablement. In fact, if…

How to Create an Audience Profile, And Why You Should [+Examples]

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted on underperforming ads. Here, we’ll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. Plus, we’ll dive into a media audience profile and how that type of profile can help you increase the success of your paid ads campaigns. But first — what is an audience profile,…

What Are Core Web Vitals? + How to Improve Yours

Long gone are the days of dial-up internet when web pages loaded line by line. Today’s internet users expect an instant response, with 93% of people leaving a website because it didn’t load properly. No one wastes time on a poor experience. To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. The Core Web Vitals report gives you insight into page performance, so you can improve your site experience and let the Google bots know it’s worthy of a high…

What Is Event Branding? + 5 Examples to Inspire You

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company. That’s no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don’t happen randomly…