19 Best Practices for Webinars or Webcasts

Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. If the information is misaligned with your prospects’ needs, you risk deterring them from doing further business with you. If the webinar is boring or too long, you may lose prospects before you deliver your final product pitch at…

How to Get a YouTube Community Tab [+ How to Use It]

With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community. YouTube’s own creator academy says it best: “A loyal community of viewers can help promote your videos to new viewers through their own social networks, and give you instant feedback on what they do and don’t like.” While building these relationships doesn’t happen overnight, it’s rewarding to see your channel grow. The community tab is one important…

4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]

If you’ve been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.  Although the app is invite-only, more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day. Users also love Clubhouse for its entertainment factor. When surfing through Clubhouse, you might find celebrities, like Joe Rogan, chatting with fellow influencers; audio-only…

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, which boasts over 2 billion users, has been remarkably transparent. It launched a course for creators about getting discovered, walking them through the nitty-gritty details of increasing their visibility on the platform. Naturally, we took the course to help you understand exactly how to boost your rankings on the video platform. Read on to learn what we…