The Straightforward Guide to RFIs

If you’re looking to invest in a new tool for your business, you’ll need to do your research. In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? We’ve got you covered in this quick guide. What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. For example, if a business needed a new server solution, they’d send out an RFI, and companies that offered servers would respond to share…

Marketing vs. Advertising: How to Maximize Your Acquisition Efforts

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive. Now, as a marketing professional, you understand that. But that doesn’t mean that you’ve never been unsure about how these two industries interact. In fact, marketing and advertising have a lot in common. They even have the same goal: increase awareness of your company and products, and then make…

The Most Annoying Types of Ads & What to Do Instead [New Data]

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same ad and it got more irritating every time. Mostly because I wasn’t interested in the brand or its services. But the incessant nature of the ad led to me develop a negative association with the company. So,…

The 11 Best Live Webinar Software of 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The live attendants were also more … well … attentive. Participants viewed an average of 80% of the live webinar content, whereas the on-demand version captured 35%. To take…