Search engine optimization (SEO) may seem like a straightforward concept.
You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope.
While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals.
It can be difficult to get your feet off the ground. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success.
5 SEO Success Stories To Inspire Your 2021 Strategy
Jonathan Franchell, CEO and Founder of Ironpaper, says, “While Goddard fills a real need for their customers by designing medical devices, historically they’ve struggled to find quality leads that could use their services. Instead, their website attracted a lot of spam and unqualified contacts.” Ironpaper began making critical SEO updates with HubSpot tools on Goddard’s site, focusing on internal linking, content strategy with business-relevant keywords, and technical SEO issues like broken links and meta tags.
Over an eight-month campaign, Ironpaper helped Goddard gain 2,361 Google positions across various keywords relevant to their offerings. Franchell says, “Because we created targeted content centered on strategic keywords, Goddard’s Google rankings increased even throughout a dip in traffic.”
The company also now ranks in the top 100 for 50 strategically targeted terms and can use HubSpot’s insights reports and dashboards to monitor their progress to ensure that their future marketing efforts are hyper-targeted for the audience they’ve worked hard to develop.
Apptega is a cybersecurity and compliance platform. As they grew their business, they knew they would need an optimized website that generated leads. They also recognized that their existing WordPress site wouldn’t be enough for them to reach their goals.
Joelle Palmer, Apptega’s Digital Marketing Manager, says, “We had built a Frankenstein monster in WordPress. Our dev team would constantly have to drop what they were doing and fix our website.” Apptega then decided to migrate its existing site into CMS Hub.
Apptega saw almost immediate success with HubSpot’s SEO tools: “We saw one of our core pages move from a number100+ ranking on Google to position number three in two weeks. SEO usually takes three to six months to work…that was truly amazing for us as a company to experience.”
Some of the tools Apptega used within Marketing Hub to achieve their growth are the on-page SEO recommendations that direct users to pages that need attention and additional ways to optimize content.
3. Beacon Digital Marketing
Beacon Digital Marketing specializes in driving results for FinTech, SaaS, and B2B businesses.
As HubSpot Platinum Partners, they understand how to use and implement HubSpot tools to drive growth and success. While they typically assist other businesses, they took an internal look in August 2020 and decided to implement an SEO overhaul of a post on their blog that they believed could perform better than it already was.
They focused on a few critical areas for improvement: updating metadata, optimizing for a featured snippet, and re-targeting original keywords. The HubSpot content mapping tool helped them create a strategic pillar-cluster plan, and the on-page SEO recommendations provided them with helpful tips. After implementing their new strategy, they noticed an almost immediate 50% increase in page views: July 2020 showed 991 organic search traffic views, and August 2020 had 1,552.
Their optimization allowed them to draw more traffic to an existing blog post, and they have also seen an increase in organic traffic to additional pages on their website. This goes to show that a well-rounded SEO strategy can impact all areas of your business, as an increase in traffic leads to curious customers eager to learn more about what you have to offer.
4. Take Note
Take Note is a UK-based business that provides a range of audio and video transcription services, captions, and on-site note-taking. When demand for their business grew, they struggled with balancing disconnected tools to support their needs and obtain consistent growth. Thomas Carter, Director of Marketing at Take Note, said, “I think for us, SEO is the way to grow within such a competitive market.”
The business officially signed on to HubSpot in 2018 and has since increased its website traffic by 22%. At the same time, their customer base and revenue have grown by 16-22%. They’ve also seen an increase in leads. Carter adds, “Long term, we want to continue to focus on ensuring the quality of our services remains exceptionally high while using technology such as HubSpot to automate and optimize behind the scenes.”
5. Revenue River
Revenue River is a digital sales and marketing agency that helps companies scale and become competitive in their industry. One of their clients, Kofinas Fertility Group, saw their site traffic significantly impacted by COVID-19. Eric Pratt, the Managing Partner at Revenue River, says, “The site saw declines from mid-February all the way through May.”
The business got to work and conducted competitive analysis and keyword research to identify areas of opportunity for growth. They decided that the best course of action was to create pillar content and supporting content clusters, which would help them establish their domain as a source of authority in their industry.
Since implementing the new strategy in November of 2020, the site has nearly doubled its organic traffic. Between March and June of 2020, they saw 86K impressions, and January-March 2021 saw 1.1M.
Pratt says this success “Came about because of a combination of SEO strategy planning for research, topic clustering, and on-site/page optimization features to enrich the SEO appeal of the content we’re producing and publishing through HubSpot.”
Improving Your SEO Doesn’t Have To Be A Challenge.
The success stories we’ve highlighted in this post show that SEO doesn’t have to be a challenge, especially with the help of a high-powered SEO tool. Learn from these clients and create a strategy that works for your business.