In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!

Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers. To help companies reach prospective consumers, Google introduced a feature called My Business Posts. It allows businesses to share relevant information that appears within Google Search and Maps results themselves, rather than taking users to a new webpage. Despite their potential benefits, however, Google My Business…

20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]

Does your professional bio make a statement? In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect. If you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “shoot one over via email.” You have approximately one afternoon to come up with it, and that’s when you scramble, and the bio ends up reading like this: “Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies…

26 Pictures of Desks – Top Marketers Share Tips for Cameras, Mics, Lights and Hamsters

Headed back into the office soon? Staying in your home office forever? Either way, you’re probably on camera more than you’d ever imagined. You’re probably on camera more than a typical TV reporter. These days, talking to a camera for 3-4 hours per day is normal. Just another day. Not weird at all. Some marketers are podcasters and YouTubers. Naturally, their desks are mini-studios. But like it or not, with this much remote facetime, we’re all working in mini-studios now. Maybe it’s time to upgrade. “Hey your picture is amazing. What camera are you using?” We reached out to a…

The Beginner’s Guide to Editing YouTube Videos

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s native video editing tools, as well as best…

The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage. Now, you’ll rarely find a CD in anyone’s music collection unless they’re enthusiasts or want to feel nostalgic for…