You can upload the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title. They provide a preview of your video and entice viewers to click through. Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform clogged with standard thumbnails all screaming for attention. Thumbnails can affect your…

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Imagine this: You’ve done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you’re still struggling to rank on Google. It may be because you’ve only completed one half of the puzzle. What’s the other half? Off-page optimization. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page’s ranking. While some of the factors are based on website content and…

Reputation Management: How to Protect Your Brand Online in 2021

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business. Since brand image makes such an impression on someone’s decision to purchase, you must regularly monitor your reputation online. Still, it can feel like a daunting task, particularly when so much of it is out of your control. Fortunately,…

Eight Cover Letter Greetings for Every Situation

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, it’s nice to meet you.”  A cover letter greeting is just as important as your first in-person salutation. It’s a chance to demonstrate professionalism and even effort — for instance, addressing your hiring manager by first and last name shows you did your research.  Here, we’ll explore the best cover letter greetings you can use to ensure your cover letter is well-received. Cover Letter Salutation and Greeting Examples Sometimes…