Infographic Resumes: 6 Hiring Managers Weigh In

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how to apply for a job — you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter. One resume format you may not have considered? Infographics. A highly engaging and visually appealing infographic that explains your skills and qualifications might help you stand out in the crowd…

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, though, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives….

6 Steps to Build a Single Customer View & Improve Customer Experience

Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. Now, imagine if you could do that with your target audience? Capture them from all angles as they interact with your brand. With a single customer view, you can. The issue is, many businesses struggle to know where to start. At the end of this article, you’ll understand what a single customer view is and…

9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]

In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website. In web design, breadcrumb navigation is a way to show your users their location and how they got there. Like Hansel’s breadcrumbs, it helps users retrace their path and see where they are in the greater scheme of your site. While you can style breadcrumbs however you’d like, they tend to look the same across websites that use them….

YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [Data]

By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company’s unique needs, we compared YouTube…

How far have we come since the days of black hat link building schemes, and are there any lessons we can take from the past to inform where we go from here? We asked eight link building experts their thoughts on this very question, as well as what our readers can do to stay ahead of the link building curve!

How to Use Pinterest to Promote Your Business or Blog [Free Templates]

When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. I’m not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. That’s why…

The 4 Most Important Pages on Your Website (& How to Optimize Them)

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how rarely content managers and web designers actually apply this knowledge to their websites to improve conversions. I’m all about low-hanging fruit and taking on the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes. In this post, I’ll…