How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills. To really stand out, it’s important to personalize your cover letter for each internship application you plan to submit. Your cover letter isn’t an opportunity to reiterate your whole resume, though. This is your chance to pick out a few accomplishments from the position description and dive into examples showing how you’ve exhibited these skills. We’ve…

Steal This Content Marketing Template

Starting with a blank document? That’s hard. Starting with a content marketing template? Much easier! A good content template will force you to plan for promotion. It pushes you to plan for (or at least consider) the various content promotion channels: SEO, social media, email marketing and influencer collaboration. Promotion needs to be a forethought, not an afterthought. The best content doesn’t win. The best promoted content wins. An article is built to perform in a channel or it isn’t. This free Google Doc template will help. Steal Orbit’s content template Just click File > Make a Copy. (You can…

What Domain Authority Is (and Isn’t), and How to Increase It

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies. But what does this metric really mean? Should we really strive to improve it? Will a high domain authority help us rank better on Google?  Domain authority can be a very useful metric to know the status of a website in relation to similar competitors, but we must emphasize that it is not a ranking factor for Google.  In this post, we’re going to define what domain authority is — and what it isn’t — and what you’ll want to take into…