5 Steps to Build an Enterprise Data Strategy, Straight From an Expert

Data can be a scary word. It shouldn’t be, but it is. Mostly because people struggle with how to manage it. Many companies have reached the point where they have so much data, they don’t know where to go next. Others believe they are so small, there’s no need to invest in an enterprise data strategy. The truth is, regardless of the size of your company and the current state of your data, you will benefit from implementing a data strategy. To help you get started, we’ve enlisted the expertise of Zosia Kossowski, the group product manager for the business…

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can’t live without ’em. I’ve often heard that they can feel overwhelming and quite technical to understand. But don’t let the frustration of their technicality make you throw your computer out the window — I’ve got your…

How to Track (and Reduce) Website Exits: Your Guide to Bounces, Back Buttons and Outbound Clicks

As you read this sentence, visitors are flowing through your website. In a trickle or a flood, they’re dropping in from various traffic sources, clicking links and buttons and moving through your content. But where does the flow dry up? When do visitors leave? Where do they go? If you can’t answer these questions, you’re not alone. Most marketers can’t. But you’re missing some key insights and opportunities. Once you know where and when visitors leave, you can better understand why they go and how to keep them a little longer. Here’s a guide to understanding website exits of all…

What Does it Mean to Use Concatenate in Excel [+ Why It Matters]

Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat. Fortunately, you can use the CONCATENATE Excel function to save time (and curb carpal tunnel) when joining information from cells, rows, or columns. Meaning “to join together” or “to combine,” concatenate is a way to unite the contents of two or more cells into one cell. The function allows you to combine data from columns, cells, ranges, and rows into whatever format you desire, making it easy to quickly join names and addresses or properly display dates and times. There are various…

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper. Standard deviation is frequently used by financial professionals as it can help determine risks in stock portfolios and is often applied to return on investment (ROI). For marketing professionals, standard deviation can reveal variabilities and risks in datasets that will ultimately help guide campaign decisions. What is standard deviation? Simply put, standard deviation is a mathematical term that measures the…