8 Content Creation Tips For Small Business Owners

What do you think of when you hear the word “content”? As a small business owner, you’ve probably heard that the key to expanding your business lies in producing great content that exposes you to a larger audience. Alternatively, you may have seen statistics that say things like “per dollar spent, content marketing generates approximately three times as many leads as traditional marketing” or “78% of Chief Marketing Officers see custom content as the future of marketing.” But what makes content “good?” Is it a six-figure marketing budget? Or a robust, time-consuming marketing strategy? Thankfully for your business’s bottom line,…

8 Ways to Use Intent Data to Super-Charge Your Content Marketing Strategy

Creating a piece of content for your content marketing program brings a sense of satisfaction and pride. The content is targeted to your ideal customer profile (ICP), is high-quality, may include a powerful call-to-action (CTA). But it is only effective if it is read by your ICP. That is where intent data comes to the rescue. Intent data is the collection of behavioral signals that help you determine a person’s purchase intent. Not just behavior on your site, but behavior throughout the web. The more information and knowledge you have, the better you can deliver the content that is most…

Want to Learn Graphic Design? 9 Tips & Tricks for Beginners

We see graphic design at work every day. Everything from logos, posters, magazines, product packaging, ads, and more. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the steps you can take today to learn graphic design and find out what you need to keep in mind as you start your career. 1. Learn key design principles. Graphic design is a visual communication tool that combines the use of graphics, typography, color, and illustration to communicate…

How to Research Keywords: A Step-By-Step Guide for SEO

As you read this sentence, someone somewhere is looking for the services you offer, the products you sell or the knowledge in your head. They are typing a keyphrase into Google… They’re looking at search results… They just clicked on a search listing… And they’ve landed on someone else’s website. Bummer. To get that visitor to land on your site next time, you need to choose keyphrases carefully and then align your content and pages with those phrases. Ranking in search results is not as complicated or mysterious as you’d think. In order to rank, a page must indicate its…

10 Strategies to Reduce Online Shopping Cart Abandonment

Some estimates say up to 70% of online shoppers who add items to their shopping carts leave the page before completing their orders. That’s a worrying statistic for anyone in ecommerce. But even worse than that, abandoned carts have many more damaging effects on online stores. For instance, cart abandonment skews data and reduces your conversion rates. It also drives up customer acquisition costs. That’s why it’s worth taking the time to look at what causes people to abandon their carts, as well as what steps you can take to combat the problem. This guide contains 10 strategies that you…

18 Compelling Above the Fold Content Examples to Inspire Your Own

The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds. Maybe your content is performing well on social media. It’s resonating with audiences and earning engagement. But it’s possible that when you look at website metrics, there’s a different story being told. If your session time is low and your bounce rate is high, then your above-the-fold content may be to blame. Not to worry: We’ll go over everything you need to know about above-the-fold content, including best practices and examples that will inspire you. Your…