How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand

Did you know the current U.S. cosmetics market is worth over $95 billion?  With the fast growth of the cosmetics industry, it’s become competitive and saturated — especially for startups.  This industry can be even more challenging to break through when you’re trying to sell a product that you’re audience might be less familiar with. With this in mind, Glow Recipe, founded by Sarah Lee and Christine Chang, aims to bring U.S. awareness to Korean beauty (or K-beauty) trends, as well as its own lines of natural, fruit-based cosmetic products.  But, before Glow Recipe sold thousands of cosmetic products and…

6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips]

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors. How sticky is your website? If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly. A high bounce rate also means visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. For inbound marketers whose primary goal is to attract and convert website visitors into highly qualified…

Press Release Distribution: Top 10 Services + 4 Mistakes to Avoid

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. Enter: the press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by local and/or national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is…

How to Do A/B Testing: 15 Steps for the Perfect Split Test

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running an A/B test — sometimes called a split test. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts…