How to Create Landing Pages for Real Estate [+Examples]

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we’ll discuss how to create a…

9 Creative Company Profile Examples to Inspire You [Templates]

What do your customers know about you? Is it that you sell X product and that your website is located at example-domain.com? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. Creating a compelling company profile will help your customers understand your company beyond the basics. Ultimately, your company profile is what intrigues a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. In this article, we’ll discuss: What a company profile is Company profile examples…

6 Analytical Skills Marketers Need and How to Improve Them

If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition. While the majority of marketers will never make it to the next speedcubing competition, the skills you learn with puzzles like this are essential to a successful marketing career. In today’s workforce, nearly one in four workers have a job in which analytical skills are considered the most important factor. Companies want to hire for these skills because it shows a candidate’s ability to think logically and use data to inform…

2021 YouTube Ad Specs

Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns, it’s important to stay up to date on the ad specifications. In this post, we’ll give a quick overview of the ad formats and ad requirements for YouTube. YouTube Ad Specs YouTube Display Ad Specs Display ads appear to the top right of a video,…

How to Write a Creative Brief in 11 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated clearly. The creative brief is the single source of truth for everyone working on a project. If questions come up or tasks become unclear, the creative brief will steer things in the right direction. If you’re just starting out in a creative role, taking on…

What is Data as a Service (DaaS)?

“The Cloud.” It’s a concept that has grown wildly within the past 20-40 years as technology evolves. But if you’re like me, you might not know what it really means. The cloud refers to how and where data is stored and where it isn’t. It allows software and services to run on the internet, instead of only locally on one device, because the data is stored remotely across a variety of different servers. With this technology, companies have begun storing data online and modernizing their infrastructure, data management, storage, and analytics. While data management, analytics, and integration can sound like…

Can and Should You Advertise Your Brand on Discord?

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses. Discord is now an emerging platform posing the same questions as TikTok once did. Many marketers are unsure how it works and whether it makes sense to leverage the tool as an experimental strategy. If you’re curious, this post will…