How to Improve Organizational Skills at Work

When you’re working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder. Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we’ll dive deep into what organizational…

Data Mapping: What Is It Plus The Best Techniques and Tools

You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors. Now you might be thinking about the fact that your business has a large volume of complex data that are dispersed across multiple sources — this is where data mapping comes…

30 Ways to Drive Traffic to Your Website

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one of the top drivers of website traffic. Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to…