10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby’s International Realty of Weston, MA. Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they’ll feel confident having by their side throughout the process. That’s where social media comes in. If applied correctly, it…

The Ultimate Guide to Podcast Advertising and Sponsorship

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your target audience is listening to? To help you determine what ad strategy is right for you and where to put your podcast dollars, I spoke to HubSpot’s podcasting team and did some additional research to comprise a list of helpful strategies for finding, vetting, and…

How One HubSpotter Created a Framework to Reduce Meeting Fatigue

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. A few months ago, I came to a startling realization: My job is meetings. Maybe you can relate. From morning to night, I spend my time jumping from Zoom call to Zoom call. I race to grab a snack in the two minutes I’m afforded in-between calls, and I’m mentally exhausted by the end of the day. It’s a struggle to decompress before spending time with friends and family. And, equally challenging, the…

What International Marketers Should Know About Instagram Lite

Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages. However, as it is a visual-centered platform, some people across the globe have trouble using the app as they don’t have the same access to cellular data and internet connection required to load many of the app’s features. As Instagram wants its platform to be accessible to all, they created a solution: Instagram Lite. Read on to discover what it is, the features it…

2021 YouTube Demographics [New Data] [+What Each Generation is Watching]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. However, just as it is…

Online Advertising: Everything You Need to Know in 2021

Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig into everything…

The 70 Best Chrome Extensions for 2021

Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just one click. We’ve curated the best ones here. We can’t guarantee that these extensions will make puppy YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different…