11 Elements of Modern Web Design (And Web Design Trends to Watch)

Website design is changing. While some constants remain — such as the need for relevant, timely, and engaging content — additional elements that can boost website impact continually emerge. Some of these elements help tell stories and explain the essence of your company, while others work to immediately capture user interest or improve the experience on any device. Using every element simultaneously isn’t required (this can lead to a cluttered and confusing experience), but selecting specific elements that align with your brand and website goals can help boost overall impact. To help narrow your focus and find the best elements…

Lead Generation Best Practices: 54 Key Tips for Websites and Marketing

A visitor clicks “submit,” a lead is born. It happens a million times a day, all over the web. They searched, they found a website, it was clear and persuasive, they filled out the contact form. That’s what a lead generation website does. It builds a bridge from a traffic source to a thank you page. This is the purpose of B2B digital marketing. It’s common, but not simple. There are dozens of little factors involved in lead generation. They all work together to create visibility, then clarity, then trust. There is one feature that every lead gen website has…

4 Reasons Why You Should Use YouTube Shorts [+ 5 Brand Examples]

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a nearly year long beta period – as well as the success of TikTok, Instagram Reels, and other viral video platforms – YouTube Shorts is in full swing and creators can now take advantage of the YouTube Shorts Fund. Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. What’s the latest…

11 of the Best A/B Testing Tools for 2020

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context. This naturally begs the question: what should you do when you can’t find a solution to one of your problems on the internet? To find the answers to your unique problem, consider channeling your inner Sherlock Holmes and become an investigator. Investigators forage for…

What Are Interpersonal Skills? + 5 Ways to Develop Them

To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge. Soft skills, like communication, fall into the category of interpersonal skills, and they are typically expected of everyone, regardless of the position you apply for. In this post, learn what interpersonal skills are, examples of what they look like in action, and how to develop them and display them on your resume to stand out against other applicants. Interpersonal skills relate to all aspects of life, from close relationships to business partnerships. Interpersonal Skills in Organization In the business world,…

Lead Conversion: Everything You Need to Know [+ Expert Tips]

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what? That’s the question I ask myself after re-watching all nine seasons of The Office for the 19th time. But it’s also the question we, as marketers, have to answer when consumers have passed that first threshold. Once your visitors have shown an interest in your brand, how do you turn them into customers? That process is called a lead conversion. Let’s dive into how to build your brand’s lead conversion strategy…

Predictive Lead Scoring: What It Is and Why It’s Important

If your marketing team and the systems you have in place to attract leads are working properly, you’re likely seeing anywhere from 10s to 1,000s of new leads each week. If you’ve got a robust sales team, they may be able to contact every single lead within a few hours. However, if you’re like most companies, your sales team has to prioritize in order to reach out to the “best” prospects quickly, while saving the “less likely” prospects for last. This doesn’t mean that they can’t be converted, there’s just a lower chance of securing those prospects as customers. Time…

The Marketer’s Guide to Content Aggregators in 2021

I love to travel, so my husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that always helps me find what I need is content aggregation.  Since they’re not solely for travel sites, content aggregators sites can be a useful strategy to…