Hard Skills vs Soft Skills: What’s The Difference, and How to Improve Both

I first heard about “hard skills” and “soft skills” in high school. Hard skills seemed to be the ones that everyone wanted, and soft skills were just personality traits that were nice to have. This worried me, as I saw myself as more of a people person than an academic. But, as I transitioned into college and the workplace, I found that soft skills are just as important, if not more important, than hard skills. While technical knowledge can get you a first-round interview, how you interact with others in an interview and in collaborative projects can seal the deal. Here,…

15 Time Management Skills, According to HubSpot Marketing Managers

It’s late and you’re working on a project that’s due soon. You feel overwhelmed by your tasks and aren’t quite sure how you got here. You make a self-promise to resolve this issue but you don’t know how, so the cycle continues. Consider this your WebMD diagnosis: You’re likely struggling with bad time management. The good news is, time management is a learned skill. By following the tips below, written with cross-functional teams in mind, you can be on your way to getting back control of your time and working efficiently. What can time management skills help a person do?…

20 Technical Skills Every Marketer Needs

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over…

Direct vs. Indirect Competition, Explained

Competition is essential for growth, but only when a business properly evaluates its competitors and betters itself to keep up. Even in marketing, analyzing the competition is healthy and can help inspire you to learn and adapt the business to better meet consumer needs. Part of the way to do this is by understanding direct and indirect competition and how each can impact your work. Once you know the differences, you can determine how to best identify and evaluate your competitors — both direct and indirect. What is direct competition? When you think of a marketing competitor, you likely think…

How to Search an Entire Website in Google in 3 Steps [+ Example]

Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so specific that a general keyword phrase doesn’t really do it for you, especially if you’re a marketer on the hunt for a particular piece of content. That’s where a site search comes in handy. A site search is performed on a search engine and allows you to search one domain – not the entire internet – for a term. We’ll talk more about why site searches are helpful and how to perform them in the sections below. How to Google Search Within…

Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  It’s important to ensure you have a way of viewing, visualizing, and analyzing all of that data at once. This gives you a complete picture of the health of everything related to your business, from small projects to team projections to overall business success. Data ingestion is the process that can efficiently get all of your data in one place. …

How to Accept Payments Online for Free [7 Top Payment Providers]

If your ecommerce business isn’t offering your customers multiple ways to make payments online, you’re leaving money on the table. While there’s no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. In this post, we’ll talk about the software options available today for accepting free online payments as well as details about how to actually go about accepting those payments. But first, let’s review some additional reasons you’d want to use a payment processing software. Why should you use payment processing software? Here’s a look…