How to Add Google, iCloud, and Outlook Contacts to Email Marketing Apps

Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage. However, when it comes to making sure they play nicely with your other business apps… it’s not always simple. Let’s say you collect contacts in Outlook, but want to move subscribed customers into Mailchimp, and send them your weekly newsletter. To solve this in the past, you might have manually exported and imported CSV files between your…

How to Effectively Manage Leads at Every Stage in Your Sales Funnel

Effective lead management is one of the core principles of any successful business. It means helping the right people become your customers and making it easy for them to buy from you again in the future. When you get lead management right, you can: Convert more prospects into customers Streamline operations Improve sales experiences But it’s not always clear how to create an effective lead management process. Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the right tags and lists? The short answer is that it’s about all of the above. There are…

Customer Data: What to Collect and How to Put It to Work at Your Company

Customer data is the most valuable asset in your organization. Your sales, marketing, and service teams all rely on the insights you hold about your customers to deliver the right experiences at the right time, all the way from lead generation to long-term customer retention. Maintaining an accurate and up-to-date customer database is essential for delivering personalized interactions at scale. Without it, there’s no way for your team to remember everything they need to know about thousands of leads and customers. But which customer data do you actually need to collect for each department, how should you store it, and…

15 Automation Ideas for Delivering Excellent HR Support

Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR’s greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few. To deliver the best HR operations, you can use tech to streamline processes, enable remote working, and automate workflows. HR automation has been growing rapidly in recent years, with businesses investing in cloud-based SaaS systems to help them hire, manage their team, run payroll, handle employee requests, and more….

7 Simple Digital Marketing Hacks for 2022

Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there’s serious money left on the table. When it comes to online search, Google is way ahead of the competition, being responsible for 94% of total organic traffic and 96% of all smartphone search traffic. This makes getting your business on the first page of Google the single most important factor for your digital marketing success. The good news is that when it comes to Google’s search engine algorithm, it doesn’t…

29 TikTok Stats to Know in 2021

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z.   But now, shortly…

Everything You Need to Know About Google Contacts

Google Contacts is one of the most widely used contact management tools out there. An essential part of Google’s suite of web applications, it stores and organizes contact information, both for personal and professional purposes. If your business uses GSuite — including Gmail as the email server — you can use Google Contacts as a contact repository for your organization. It’s free to use and works well alongside Google’s other applications, so it’s a popular choice for small businesses that want a simple and budget-friendly tool for contact management. But how can you make the most of Google Contacts to…

You Don’t Have to Be a Great Writer to Write a Great Blog

When I started HubSpot, I was a trained engineer with little writing experience. In the early days of the company, I could not create software. Instead, I spent a lot of time writing articles for our Marketing Blog. As an inexperienced writer, I was pleasantly surprised by how well it performed. Today, the blog has over 500,000 subscribers and over 10M new visitors each month. The success of the blog convinced me that I suppressed brilliant writing skills for the last 20 years! My excitement led me to send a Thank You note to my eighth-grade teacher, Tom Brown, who…

9 of the Best CRMs for Digital Agencies

As an agency, there comes a point when a customer relationship management (CRM) tool becomes an essential part of your business. A CRM is how you manage all clients in one place, keep communication across all channels transparent, and track deals from new to closed. As your agency scales, trying to do all of this in an Excel sheet becomes impossible. Choosing the best CRM for your agency isn’t always quick and simple, but it’s considerably easier if you know what you’re looking for. For most agencies, these are the most important things to look for in a CRM: Collaborative…

16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]

Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type. Although building a website is great for business, you’ll want to avoid making common mistakes that will stop you from getting the most out of your investment. All of these mistakes are easy to identify for free using a handy tool called Website Grader. In this post, I’ll show you the most common website mistakes we’ve seen here at HubSpot and exactly how to fix them if they apply to you. 1. Lengthy Page Title A page…