How to Set Up Google Analytics for WordPress

Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, and which of your website pages convert the best? Google Analytics can help you understand all of this information and more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. With help from a plugin, adding Google Analytics to WordPress is a painless process. If you’d rather not install a plugin for this purpose, there are other ways to…

The Best Free Business Budget Worksheets

Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A business budget worksheet can help you stay organized. Having a template to work from will cut down on the time it takes to write down the details of a budget, help you prioritize projects and allocate resources to get them done, and reveal trends of the money you spend versus the results achieved. Depending on the complexity of your company,…

What is a Data Warehouse? Everything You Need to Know

As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder. There are many ways that you can store data, one of them being data warehousing. This is an excellent option for businesses that need to look at a large amount of data from multiple sources. Today, let’s learn what a data warehouse is and how it can help you analyze your data. With a data warehouse, you can perform queries and look at historical data over…

How Many Visitors Should Your Site Get?

Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get? Some tracking software makes it easy to gather metrics, but what does it all mean? A screen of numbers doesn’t magically transform into a successful marketing strategy and more visitors. Understanding and interpreting your site’s analytics (users, sessions, bounce rate, etc.) is the key to building, adjusting, and implementing the proper plan for growth. To understand how many visitors your site should get, you will need to: determine how many visitors…

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages from the SERPs (search engine results pages), and exactly how…

Data Visualization: Tips and Examples to Inspire You

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. That’s where data visualization comes in. In this article, we’ll offer you applicable ways to ensure your data visualization is effective, and provide examples for inspiration along the way. What is data visualization? Data visualization allows you to organize data in…

How to Write a Great Value Proposition [4 Top Examples + Template]

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it. So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the…