13 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks available to us, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Let’s dive into our list of top tools to stay organized and…

10 Facebook Cover Photo Size & Design Best Practices [Templates]

When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. A cover photo can transform your Facebook Business Page from a passive repository of your business’ activity to an inviting community. Whether you’re using Facebook to generate leads, close your next sale, or create a…

7 Challenges for Growing Businesses (& How to Fix Them)

So you’ve decided to grow your business. You might already be thinking about best practices to avoid common pitfalls when scaling. But this doesn’t mean that your business will be immune to challenges. The best strategy for growing businesses is to be aware of common problems so you can prevent them or fix them fast. Here are seven of the most common growth problems faced by small businesses and the best ways to prevent and solve them. 7 Challenges for Growing Businesses 1. Your earliest employees are unhappy. The Problem: While working for a growing business sounds good in theory,…