As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency’s additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.

Is Blogging Too Saturated? Here’s How To Avoid Failure

Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry. You may even fear that your blog won’t be successful because you’re unsure how to create a blogging strategy that will make you stand out. You may have even started your blog and are frustrated that you’re not seeing the results you want. In this article, we’re going to break down what you should consider about starting a blog, how to tell if a market is too competitive, and other…

How to Add Social Proof to Websites: 7 Examples People are Raving About

“Just look at those numbers. This must be a great article!” Star reviews, upvotes, share metrics have one job to do: make the visitor believe that thing is popular, and therefore credible. But those are just a few examples of social proof. Evidence, along with answers to questions and calls to action, are one of the three main elements of a high-performing page. Social proof usually isn’t what the visitor came to find, but it’s what we want them to see while they’re here. And it’s one of the biggest differences between weak and strong webpages. A page with evidence…

28 Case Study Examples Every Marketer Should See

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but case studies typically contain quotes by the customer, so it’s not just a marketing advertisement where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material…

How to Add YouTube Videos to Your Website: A Step-by-Step Guide

Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers. Your best bet for videos? YouTube. With more than two billion logged-in monthly users, YouTube videos now reach 74% of adults in the United States — so it’s no surprise that the platform is used by almost 90 percent of marketers to drive user interest. Ready to leverage video on…