What Is Content Intelligence?

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy. In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging…

What Responsive Display Ads Are + How to Create Them [Step-by-Step]

Imagine spending time and resources to create an ad campaign just to get meager results. It’s can be discouraging but also difficult to assess. Wouldn’t it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources? With responsive display ads, you can. Discover how they work, what you need to get started, and the steps to launch one in Google Ads. Benefits of Using Responsive Display Ads One of the biggest advantages of using responsive display ads is that it can help you reach a…

8 Hacks to Make Your Digital Agency More Productive

The more billable tasks you complete, the more money your agency makes. The less time you spend on admin and non-billables, the more you can spend on valuable client work. Productivity equals profitability. But being productive is easier said than done, especially as you scale your agency. To help you out, here are some of our favorite productivity hacks for digital agencies to get more done in less time, whether your agency makes money from digital marketing, SEO, web design, or other skills you’ve turned into a business. How to Make Digital Agencies More Productive 1. Delegate tasks that someone…