What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week. The reason we see these ads is because we’re placed on remarketing lists — we’ve shown interest in a product and a business wants to remind us that it’s still available for purchase if we’re interested. As a business, using remarketing lists helps you make contact with pre-qualified prospects in an attempt to drive a conversion. In this post, we’ll explain…