Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience. Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts top employees and increases employee engagement, commitment, and productivity. Many employers know how important it is to improve the EX to adapt to a post-covid reality and to reduce employee turnover and address employee engagement challenges. But there’s still work to do in employee experience…

Which Social Networks Should You Advertise on in 2022?

Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives. There are various social media platforms to choose from, and each comes with an audience that brings different advertising potential. Even though there are so many platforms, HubSpot’s Senior Manager of Social Media, Kelly Hendrickson, doesn’t think that you should be using all of them. Featured Resource: Digital Advertising Training Course Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is…

How to Make the Most of AI Writing Tools, According to Bloggers

AI writing tools have come a long way since spellcheck. Today, bloggers and marketers use AI writing tools to generate short and long-form copy and speed up content production. But while AI writing software can assist in researching, outlining, and creating content, it’s not foolproof enough to cut out human writers completely. According to bloggers, AI writing can help supplement your writing process, but you still need to remain in the driver’s seat. Here’s what five bloggers and entrepreneurs had to say about how to use AI writing effectively, including what these tools are best for and where they fall…

Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. In this post, learn how a performance appraisal will help you give employees direction, the different types of performance appraisals, and example comments to include when you schedule those 1:1 sessions. Businesses use performance appraisals to understand employee progress, give raises or promotions, create paths for further development, or, sometimes, discuss terminations. These appraisals typically happen multiple times per year at…

5 Social Media Predictions Marketers Got Wrong Last Year

The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us. Here, we’ll cover 5 social media predictions marketers got wrong in 2021 and strategies for making better predictions in the future. 5 Bad Social Media Predictions of 2021 1. The TikTok craze will reach its peak. Despite threats of being banned in the U.S. — and actually being…

The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get the most out of your social media strategy, it’s critical to keep up with these changes. The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help…

How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Even though we know the importance of fresh content, creating your own posts, images, and videos can be time-consuming. But, what if your users could do this for you — for free? They can. It’s called user-generated content (UGC), and it can be invaluable to your business. Making the most of UGC and engaging your followers does require planning. You’ll need to monitor the type of content that’s published because it won’t always reflect the image you want for your brand. How do you encourage user-generated content while improving your online experience? Keep reading because we’ve created the following guide…