admin, Author at Global Top Freelancers

The 9 Best Free Email Accounts and Service Providers of 2020

admin October 24, 2020 Marketing, Productivity No Comments

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. It can be a challenge to find an email service provider at no cost that balances the right features with usability. To help make your search easier, we put together a list of…

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

admin October 23, 2020 Marketing No Comments

Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name…

What is a website taxomomy?

admin October 23, 2020 Marketing, SEO Strategy No Comments

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and classified based on their characteristics. A website’s taxonomy can dictate the user experience, and can also influence search engine rankings. This post will go over what a website taxonomy is, and give you the resources to create a successful organization system for their site. Website…

60 Best Free Online Courses For Whatever You Want to Learn

admin October 23, 2020 Marketing, Skill Building No Comments

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course,…

7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

admin October 23, 2020 Branding, Marketing No Comments

It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense. When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them. This is especially true in Australia, which hosts startups from Sydney to Melbourne. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong. While the successful…

Why Employee Advocacy Should Be in Every Job Description with Rani Mani (Podcast)

admin October 22, 2020 Marketing, The Comms Shift Podcast No Comments

One thing we haven’t yet covered in the Comms Shift podcast is Employee Advocacy. When companies communicate effectively with their employees, many will naturally become your best brand ambassadors, speaking your business message across their own networks.

Web Content Best Practices: Our 22-Point Checklist for Publishing High-Performance Articles

admin October 22, 2020 Digital Strategy, Marketing, SEO & Content Marketing No Comments

The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and the conversion side. This is true for traffic. A small percentage of articles get most of the visibility, especially through SEO… And this is true for conversions. A few articles are much better than others at getting visitors to subscribe… One of the main jobs…

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

admin October 22, 2020 Company Culture, Marketing No Comments

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn’t mean you should skip the festivities at your office Halloween celebration. How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate. We want you to have fun this Halloween, so we’re taking the work…

The Ultimate Guide to Amazon Advertising

admin October 22, 2020 Amazon Marketing, Marketing No Comments

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. But — what about Amazon? In 2018, Amazon launched “Amazon Advertising”, (formerly Amazon Marketing Services, or AMS), as a search advertising solution for Amazon vendors. Similar to pay-per-click ads on Google, sellers only pay when shoppers click on ads. AMS is rapidly growing. In fact, Amazon’s ad revenues are projected to amount to 12.75 billion in 2020, with an impressive 23% growth since 2019. If you’re already not using AMS,…

Millennials in the Workplace: 11 Ways to Attract and Keep Them

admin October 21, 2020 Marketing, Millennials No Comments

Millennials in the workplace is one of the most popular topics among employers across the world. This is not surprising as Millennials make the majority of today’s workforce.