Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective way to determine which traits you’ll use to group your audience is by using segmentation bases. In this blog post, we’ll cover the definition of segmentation bases, how to apply them at your company, and how you can use multiple segmentation bases at once. Before we dive into the five segmentation bases, let’s cover the basics. Segmentation Bases in Marketing Marketing…
