What is Expert Power and How Can You Develop It?

Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert? That’s approximately 417 days if you were practicing 24 hours a day. Since that’s impossible, calculating about 3-4 hours a day of deliberate practice, it would take around 8-10 years to be considered an expert at something. Yet, perceived expertise is different. Much of the time we consider people at our company experts in a certain field, even if they haven’t been in that field for 10 years yet. That’s because they have expert power. In this post, we’ll discuss what expert…

Are Employees More or Less Productive Than They Were in 2020? How Marketers Can Navigate [New Data]

2020 was a whirlwind year for managers. For instance, among her own personal experiences learning how to work in a pandemic, my manager also needed to demonstrate empathy for employees who had stresses that interfered with their ability to work at their best. She adjusted deadlines, re-defined team goals, and created new standards for success that enabled her employees to perform well while also dealing with everything else they had on their plates — including childcare, health concerns, and, well, a global pandemic.   Amidst the stresses of 2020, you’d be hard pressed to find a manager who didn’t make exceptions…

The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s 2022 Phase-Out

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, brands have been using them to track website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase phase out the third-party cookie on Chrome browsers by 2022. The third-party phase-out was initially announced in February 2020, but Google accelerated buzz…

7 Reasons Scale-Ups Earn Investments, According to HubSpot’s Founder

Every successful company starts with a single idea. It’s how those ideas are approached, molded, and questioned that dictate whether or not they go on to evolve into a startup. However, reaching startup-dom doesn’t complete the lifecycle of these ideas. Instead, becoming a startup is the moment when ideas begin to grow into something actionable, driven by a collection of intentional goals. And as all of us who have lived the startup life know — when you’re a startup, more often than not your goal is simple: to survive. I like to think of being a startup as treading water….

What is YouTube Shorts & Why Marketers Are Already Using It [+5 Brand Examples]

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a nearly year long beta period – as well as the success of TikTok, Instagram Reels, and other viral video platforms – YouTube Shorts is in full swing and creators can now take advantage of the YouTube Shorts Fund. Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. What is YouTube…

How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It

In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for growth? But, when any company scales that quickly, it begs the question: Will the business survive, and even thrive under its newfound success? Or will it crumble? Perhaps your company is experiencing similar growth, and your marketing team is feeling the growing pains. Or, maybe…

How to Create Landing Pages for Real Estate [+Examples]

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we’ll discuss how to create a…