Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.
Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don’t believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using Pinterest as a strong distribution channel are two different things. If you’re starting to see an uptick in followers on your Pinterest account, you might want to consider how you can turn those followers into real leads and customers for your business. Here, let’s explore some creative strategies for turning…
If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days. Or how about YouTube Records? There, you’ll find the videos with the most view counts in YouTube history — and the videos that reached one billion views in the shortest amount of time. (Adele’s “Hello” reigns on top, taking only 88 days to reach this mindboggling view count.) Where do those views come from? What exactly counts as a ‘view’ and what doesn’t? For those who are curious, or if you’re a marketer looking to…
Who doesn’t love free stuff? If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget. And in my quest to find alternatives to fancy computer programs, I’ve come across a lot of free tools that help take my marketing up a notch. In particular, I’ve adopted a ton of free tools for creating visual content that don’t cost my team a dime. From…
When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn’t cut it, so I bought a great office chair. I didn’t pay the extra money for assembly – a decision I’m convinced furniture companies want you to regret – and three installation attempts later, I have my chair. Yeah, the backrest is a tiny bit crooked, but it still works as intended, giving me the extra support and comfort I need to do my job. That’s…
A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated, webinars are very much still relevant. Many businesses are now rethinking the benefits of a virtual event, especially during the time of social distancing. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. Given their popularity, you may be interested in getting on board. In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. Webinar…
You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you’ve seen large-scale event promotions. But you’re probably thinking, “We don’t have that kind of budget” or “What are more creative ways…
How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more? If you have a loyal following and are producing great content, you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits. Membership sites can be customized in a myriad of ways, but here are some of the most common models you’ll come across. 1. Paywall If you often read the news online,…
If you’re looking to invest in a new tool for your business, you’ll need to do your research. In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? We’ve got you covered in this quick guide. What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. For example, if a business needed a new server solution, they’d send out an RFI, and companies that offered servers would respond to share…
In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive. Now, as a marketing professional, you understand that. But that doesn’t mean that you’ve never been unsure about how these two industries interact. In fact, marketing and advertising have a lot in common. They even have the same goal: increase awareness of your company and products, and then make…