10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred? I’m aging myself, but I digress. Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it’s entirely different. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If…

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you’ve wanted to create and publish an infographic, you’ve come to the right place. I know you might be thinking, “I’m not a graphic designer” or “I’ve never made an infographic before.”…

What’s a 500 Internal Server Error, and How to Fix It [Quick Guide]

Troubleshooting a HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. What is a HTTP 500 internal server error? A HTTP 500 internal server error means your web server is experiencing problems, but it can’t pinpoint the specific error or its root causes. When this happens,…

   “He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. The company targets its audience of sophisticated beer drinkers in…

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good and hoped to be randomly selected for the search engine results pages (SERPs). Now I know there is a science to blog optimization, and what I was throwing into my blog posts to make them look professional was called header/heading tags — and are an important tool for comprehension and SEO. Here’s a quick guide on header tags and what they’re used for: H1…

A Beginner’s Guide to Data Flow Diagrams

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work. But implementing a process into a business, department, or even a team is a completely different animal than honing your own personal process. With so many moving parts, how do you track each aspect of your business’ process and how do you refine it? Data flow diagrams provide a straightforward, efficient way for organizations to understand, perfect, and implement…