How to Create a Landing Page: The Simple Step-by-Step Guide

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. I also noticed a few things that separated this particular webpage from others. Source First, I noticed that this landing page was simple. It wasn’t terribly busy, and the design seemed to directly support the ebook. Second,…

Black Lives Matter.

Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It’s not enough to simply “do no harm” or “not be racist.” That well-trodden path has produced the same brutal results again and again. At Moz, we’re moving to a higher standard. The creation of a…

77 Essential Social Media Marketing Statistics for 2020

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.  Here, we’ve compiled a…

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More…

During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich. Little did I know, I was actually conducting an A/B/n test. I wanted to taste several flavors — not just two. As a marketer, I’ve encountered the same problem with split testing. When I was working at an agency, I’d usually write four to five headlines for a…

The Tactics HubSpot Used to Rank #1 for More Than 34,000

People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog. 1. Embrace complex clusters. Search algorithms are ever-evolving, and in 2020 they’re as smart as ever. Search engines are now capable of recognizing connections across search queries. This has big…

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as…

The 4 Snackable Content Formats Every Marketer Should Understand

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc. You’re probably thinking, “Wow, that name rules! But what do you sell?” We sell a lifestyle. Now, you’re probably wondering, “Wow, that sounds like it rules! But what does that mean?” Well … we don’t actually know yet. What we do know is that we want to create some content to get our marketing efforts off the ground. But our staff isn’t great with long-form articles, and Lightning on Fire’s target audience is looking for content they can consume quickly and share consistently….

4 Ways Small Businesses Can Advertise on Amazon [IG]

In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts to workout gear. Best of all, it’s a great option for discovering new brands. Amazon offers multiple options for small businesses looking to advertise tangible products on the platform — plus, opportunities to advertise non-tangible…