Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed. In fact, companies with strong cultures saw a 4x increase in revenue growth. But culture is more than just workplace benefits. At its core, a company’s culture is the shared set of values, behaviors, and shared vision of that workplace. Additionally, a company culture clearly outlines your workplace’s values, and ultimately drives your entire company…

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it’s going to be okay. First,…

Every weekend, my friends and I have online video calls to catch-up with each other. Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up. These types of communication issues via remote conversations are actually normal. In fact, for remote teams communication with co-workers is a challenge that remote workers face daily. Additionally, according to HubSpot’s findings, non-HubSpot remote workers noted a lack of social connection (29%) and communicating with co-workers (29%) as the two biggest challenges they face being remote. When your team can’t be in the same space, communication needs to become…

It was the first day of my first internship in college. When I walked in the doors, my boss gave me a brief, 20-minute rundown on how the organization was structured, what my role entailed, and what my first assignment would be. Then, I found my cubicle and got to work … feeling both largely unprepared and frustratingly secluded. Who was on my team? Wasn’t I supposed to meet them? Were there other interns, and where were they? And what was the culture like, really? It was an internship, but nonetheless, it quickly taught me the importance of onboarding. Almost…

How to Create an Editorial Calendar [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than with managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week,…

Google Alerts for Link Building: A Quick and Easy Guide

Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails to them to discuss their content without pitching links, etc. It’s a productive strategy, but…

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. For example, in the last year, we’ve seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or…

How to Create a Winning Resume in 2020 [New Data]

I’m willing to bet we’ve all heard a few hard-and-fast rules when it comes to creating a resume. Keep it to one page, for instance — or No need to include a summary or objective on your resume. Surprisingly, I’ve come to find out that both of those are incorrect, as reported by new data from Zety. (FYI, to boost your chances of scoring an interview, Zety found you should actually use a two-page resume, especially if you’re an experienced professional.) Zety — a resume builder and a career blog — analyzed 133,000 real-life job applications created in their resume…

Three Steps to a Better-Performing About Page

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and…