The MozCon Virtual 2020 Initial Agenda

Posted by cheryldraperIt’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we’re here to tell you all about it — changes, challenges, nitty-gritty details, who’s speaking and what you’ll learn, and…

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests. “These results [indicate] that…

In 2016, I thought I had the perfect plan. My Georgetown graduate students desperately needed to get away from books and learn about start-ups through real world experience. And Washington, D.C. was booming with startups. So I figured — why not launch a podcast called “Students vs. Startups … Showdown on the Potomac?” In hindsight, “Students vs. Startups” encountered a perfect storm, and I steered right into it. Ultimately, the podcast’s failure boiled down to five major factors. Here, let’s dive into the five factors that led to the failure of my first podcast, and what you can learn from…

Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more…

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch. Bandersnatch followed a character named Stefan, a tormented game developer who was forced to make a number of simple and tough decisions to release a video game. Each time Stefan had to make a decision — such as eating Sugar Puffs or Frosties for breakfast — two options would appear on the screen. Stefan’s fate was then in the Netflix viewers’ hands as they could choose what happened next. The choose-your-own-adventure film — which allowed viewers to go down one of nearly one trillion…

How to Write Great Headlines: 21 Creative Headline Examples

Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs, we scan through headlines, dismissing most and clicking a few. Winning that click depends on the headline, more than anything else. It’s impossible to overstate their importance. We are all judged instantly and ruthlessly by this short set of words. The average person sees 1,300+ headlines each day and dismisses 99.7% of them.* *Totally fabricated, but a great headline. Even if you do everything else right, blogging your fingers to…

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing. What Is Multi-Channel Marketing? Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, online and offline. That means instead of running a single start-and-stop campaign or using one marketing tactic, like TV or email, marketers today are pacing with how…

19 Social Media Marketing Myths to Leave Behind in. 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it’s hard to keep up to date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy.  To help you separate fact from fiction, I put my Mythbusters…

We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. The good news is that current challenges can translate into tremendous opportunity if we can find an effective way to continue reaching our audiences. While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we’re going…