The 12 Best Blogging Platforms for 2020 (& How to Pick One)

Whether you’re interested in blogging for your business or as a hobby, publishing blog content has many benefits. Not only does blogging help you establish authority in an industry — it also drives traffic to your website and enables you to better convert that traffic into leads.  To reap the rewards of blogging, we’ll walk through the process of choosing the right platform for your needs and goals. Then we’ll explore some of the best blogging platforms that can help if you’re looking to add a blog to your business site or create a stand-alone blog.  How to Choose a Blogging…

Matter. How SEOs Can Help… Now – Whiteboard Friday

Posted by rjonesx.As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today’s Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This…

Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. We plan to add additional cuts, like channel and region, over time. This week, we’ve added an additional dimension to our dataset — company size. You can explore all the…

Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it’s a sudden trend or global event that diverts your audience’s attention. Or, perhaps a competitor’s campaign launch has everyone talking, and you’re unsure if your current content strategy is good enough to outshine theirs. Regardless, this shift has impacted your company directly, which means, your entire campaign is impacted directly….

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Although both departments share one overall goal of generating revenue for their company, the strategies and success metrics they use are often quite different. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company. Despite how linked the two departments are and how much they depend on each other, it can be difficult for salespeople and marketers to have insight into each other’s unique challenges — which can result in disconnection.Although…

26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now

In a crisis, our brains do one of three things: fight, flight or freeze. This built-in stress response happens in the amygdala within our brains and it can save us if we get attacked by a pack of wild dogs. But the amygdala is not good at business strategy. It’s both harder and much more important to be strategic during times of stress. Our response behavior to the crisis determines where we end up on the other side. Here are 26 things we can do now to help get ready for the rebound broken up into three sections. The recovery…

When working remotely, you’ll likely notice some unique challenges arise that aren’t necessarily roadblocks you’d experience in a shared office. Additionally, as a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is a common hurdle that those in the remote workforce worry about. In fact, a 2018 survey from Indeed found…

Today, you and your team are expected to perform at the same level no matter where you’re working from.  With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM. But, when it comes to remote work, we all know internet connection doesn’t solve everything . Tasks and obstacles are bound to arise that are challenging to manage…