Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company’s conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. While the…

What are Core Web Vitals? 6 Ways to Optimize Your Website for the Page Experience Update

In May 2020, Google announced that they would be releasing a new ranking factor related to overall page experience (how quickly pages load, mobile-friendliness, etc…). Included in the existing page experience ranking signals are a set of metrics called Core Web Vitals. The main goal of Core Web Vitals is to make sure websites are providing a great user experience. It’s really nothing new. This is something we should always be doing (and have been doing). You want someone to have a great experience when they come to a page on your website. Keep in mind that many of the…

How to Design Attractive Data Visualizations for a Business Blog

There has been a spurt of businesses adopting data visualization practices in their content. This isn’t surprising considering how much data is now being shared online. Data can be very exciting, but raw data doesn’t always tell a compelling story. Not to all audiences. On the other hand, a data visualization infographic, like the below example, shares a memorable story. Source: Venngage There’s another important factor that has contributed to the growing popularity of data visualizations. We have more content available to us than time to absorb it. Online users simply do not have the time to read paragraphs of…

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views. Better yet, it’s all available with only a few input variables.

The Catchiest Webinar Titles We’ve Seen, Plus How to Make Your Own

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time. With 42% of marketers planning to host or join a webinar this year, there’s no better time to work these online events into your marketing strategy. That’s because webinars are one of the most effective ways to engage with your audience….

33 of the Best Website Designs to Inspire You in 2021

Your website inspiration journey starts here.  Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. Choosing the right content management system and web host, opting for a template, refining your content, and selecting the best layouts to display your products and services are just a few of the details that establish your business’s online identity. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. In this article, we’re sharing a few dozen of the best website designs…

What Editors Want from Guest Contributors in 2021 [New Data]

Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into our latest “State of Digital Media” report. Wondering how to make guest posts stand out? Our third digital media survey combines the opinions of experts with our own exhaustive content analysis, and the result is a tool that can be used to hone your content in…

5 Lessons We Learned from These Famous Rebrands

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in the name. The rebrand makes sense. Dunkin’s consumers’ preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin’ was introduced. Dunkin’ needed a rebrand to ensure its business could grow with its consumers, or risk falling behind. A rebrand can successfully re-establish…