You Can Now Take Moz Academy Courses for Free

Posted by Roger-MozBotThe well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the…

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For…

Examples of Blogs From Every Industry, Purpose, & Readership

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. In…

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company’s webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you’re able to download the recorded webinar later for future reference. Undoubtedly, online tools…

According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon. Currently, there are 600 million active blogs globally. Meanwhile, the number of active U.S. bloggers rose from 22 million to 32 million between 2014 and 2020. “Despite the numbers that show the enduring impact blogs can have on business, the perception of blogging as a valuable content marketing channel is continually called into question: the phrase ‘is blogging dead?’ has 26.8 million…

Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone. You can’t though, because you’re at work. Your team or manager may not like it. It’s simply not acceptable. You might know the feeling. Despite cultural notions that playing games at work is counterproductive, it’s actually quite the opposite. Games can be a great tool to create a better work environment for…

The Plain-English Guide to Meta Tags & SEO

In 2018, HubSpot found 64% of marketers said they actively invest in search engine optimization (SEO).  Good SEO can get you in front of the potential customers who are searching for your products or services, and great SEO can help those users become long-term customers, and even brand loyalists. SEO is a landscape that involves many on-page and off-page factors, and it’s critical to understand how to incorporate meta tags into each one of your web pages. Meta tags can help search engines correctly identify and categorize your pages, which may result in higher rankings and more exposure to the audience…

14 Time-Saving Tools for Managing Your Twitter Following

According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention. That said, maintaining a healthy following and publishing schedule on Twitter is challenging, perhaps much more so than other social networks. You can’t help but want more…

Getting Smarter with SERPs – Whiteboard Friday

Posted by rjonesx.Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we’re going to…