Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Posted by rjonesx.Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription All right, folks. Russ Jones here and I am so excited just to have the opportunity to do any kind of presentation with the title “Defense Against the Dark Arts.” I’m not going to…

Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]

Whether you’re choosing a cover photo, an image to share, or any other social media image, it’s important to get the dimensions right. However, sometimes even that isn’t enough. On some platforms, your cover photo may be partially obstructed by your profile picture. On others you might find yourself with different size options for different user devices. As such, ensuring you have prepared all the correct social media image dimensions you will need can be a challenge. Take Facebook as a prime example — image size requirements can depend on the type of device it will be used on, and…

5 Ways 5G Will Impact Marketers

By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country. With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. Despite all the 5G hype, you might still be asking yourself, “What the heck is 5G and how will it impact my business?” What makes 5G so revolutionary? While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly…

What is Thought Leadership Marketing? A New Definition for Marketers Based on Research

You hear the term all the time. But when you ask what it means, the answers are all over the place. It’s a type of person. It’s a type of content. It’s a marketing strategy. So we teamed up with friends at Mantis Research and SurveyMonkey Audience and asked 481 marketers some questions to finally answer, once and for all, what is thought leadership? We combined the most common answers from the survey (those with 65% agreement) into this single definition for thought leadership content: “Educational content, produced by an expert or business, that identifies new trends and is supported…

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what’s next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content?Is my definition of success backed by data-driven evidence?Fractl has produced thousands of content marketing campaigns across every topic…

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for your business. Not to mention, media content helps you stand out from competitors and other businesses. Here’s the issue: The sheer amount of media content most businesses produce and share on a regular basis to stay relevant among audience members can become confusing to keep…

Let’s say you’re gearing up to make your pitch at a potential client’s office, a trade show, or even on Shark Tank. Just a moment ago, you were fine. Now, your legs are shaking, you can’t quite get enough air, and your heart is pounding in your ears. Your ability to manage this case of jitters can make or break your performance. What’s happening is your body preparing itself to respond to danger. According to The American Institute of Stress, physical signs of your fight-or-flight mechanism kicking in include increased heart-rate and breathing, pale or flushed skin, and trembling. Most…

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. But while the #TenYearChallenge showed us how much our friends have changed, have you ever wondered how much your favorite brands have changed? As a social media user, looking back to see how the platforms you’ve used every day have changed can feel fun and nostalgic. As a marketer, looking at the evolution of these platforms can also give you insight into how the overall…