Posted by jocameronIn this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I’m going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this…

How to Run Marketing Team Meetings That Don’t Suck

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings? I hope not, because they don’t actually have to be that way. Turn your marketing meetings into something useful by — you guessed it — creating compelling content! (Oh my gosh, inbound marketing concepts work in real life, too!) As your team grows, it’s important for everyone to get in a room together and…

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.VandernickIf 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long…

Check this out: “You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document. It’s 4:45 PM. For most of the day, you’ve heard hardly anything except for the occasional click-clack of keys to commit some fruitless inspiration to your blog post and the intermittent spells of grating silence that came after deleting everything you jotted down. The lasting taste of the coffee you drank about two hours earlier has gone sour but still coats…

How to Improve Your Personal SEO: 5 Tips for Personal Branding within Search Results

Googled yourself lately? Take a minute. Open a new tab. Search for yourself.  This is your personal SEO.  Do you like what you see? If you’d like that search results page to look a bit better, this post is for you. This detailed breakdown shows how to improve your personal SEO. This is all about managing the search results page for your own name. You’ll learn the following: How to create the biggest possible digital footprint for yourself How to manage your online reputation and push negative press off the first page of search results How to better control your…

Social media is an instrumental component of any business’s marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there’s one social media site where users actually embrace branded content — Pinterest. Pinterest can be an incredibly useful tool for attracting consumers to your products. In fact, 66% of Pinterest users make a purchase after seeing a brand’s Pins. Because of Pinterest’s power to influence purchases, it makes sense to develop and maintain a strong Pinterest presence. And, whether your business’s social media goals align with improving brand…

The Evolution of SEO [Video Presentation]

Posted by RobOusbeyLast November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor’s Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here!  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it’s wonderful to be with all of you here…

When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you’re on a small team.  The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. In this blog post, we’ll cover seven of the best event registration tools on the market today. For the sake of simplicity, the free event registration section includes one option that is always free for event registration. The second section…

13 Tips on How To Nail a Presentation To the Board of Directors

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. They often zeroed in on me as I became their focus point and silent motivator. The fixation felt awkward at times, but that felt like one of my small contributions to society. That, and an endless supply of cat videos. Back then, the stakes were relatively low. But when you’re…