To consider what ad fatigue is, let’s start with an example. Consider times you’ve changed the TV channel because you’ve seen the same ad ten times that night already. Alternatively, think about occasions when you’re so tired of hearing a certain commercial that you switch off your radio completely. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness. As marketers, it’s crucial we continuously serve fresh, high-quality, and targeted ads to ensure your content continues to inspire your audience, rather than causing…

You can’t get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed “SEO experts” out there, but far fewer people who actually understand what they’re talking about, and can apply it. And you can’t swing a spreadsheet without hitting an article about SEO that’s either misleading, or just plain wrong. So — how do you learn about SEO? Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. To help you find them, I’ve put together a huge list of credible SEO resources in every…

The 11 Best Social Media Dashboard Tools & Apps

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of…

How to Use Photoshop: The Bookmarkable Photoshop Tutorial for Beginners

When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals. With a little help, you can easily teach yourself how to use it to create beautiful, compelling graphics. All it takes is an introduction to core elements — in plain English. To get you started, we’ve…

HTTPS Is Table Stakes for SEO in 2020

Posted by Dr-PeteBack in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear “a-ha!” moment to write about.Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here’s the monthly growth since April 2017: There was a bump in HTTPS after October 2017,…

With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas. Take Australia for example. Its distance from other English-speaking regions like America and Europe can make it challenging for marketers to spread brand awareness globally. Ultimately, to gain even regional awareness, Australian brands must build competitive and innovative marketing strategies to stand out and grab attention from audiences. So, what do you do when you work…

Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. As a marketer, it’s important to look at key performance indicators (KPIs) to show how you’re doing. Below, let’s look at SEO KPIs you should measure to track success. Organic Search KPIs 1. Organic traffic. Organic traffic is one of the most important metrics to track for SEO. However, keep in mind that…

The 9 Best Free Email Accounts and Service Providers of 2020

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. It can be a challenge to find an email service provider at no cost that balances the right features with usability. To help make your search easier, we put together a list of…

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name…

What is a website taxomomy?

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and classified based on their characteristics. A website’s taxonomy can dictate the user experience, and can also influence search engine rankings. This post will go over what a website taxonomy is, and give you the resources to create a successful organization system for their site. Website…