What is YouTube Shorts & Why Marketers Are Already Using It [+5 Brand Examples]

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a nearly year long beta period – as well as the success of TikTok, Instagram Reels, and other viral video platforms – YouTube Shorts is in full swing and creators can now take advantage of the YouTube Shorts Fund. Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. What is YouTube…

How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It

In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for growth? But, when any company scales that quickly, it begs the question: Will the business survive, and even thrive under its newfound success? Or will it crumble? Perhaps your company is experiencing similar growth, and your marketing team is feeling the growing pains. Or, maybe…

How to Create Landing Pages for Real Estate [+Examples]

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we’ll discuss how to create a…

9 Creative Company Profile Examples to Inspire You [Templates]

What do your customers know about you? Is it that you sell X product and that your website is located at example-domain.com? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. Creating a compelling company profile will help your customers understand your company beyond the basics. Ultimately, your company profile is what intrigues a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. In this article, we’ll discuss: What a company profile is Company profile examples…

6 Analytical Skills Marketers Need and How to Improve Them

If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition. While the majority of marketers will never make it to the next speedcubing competition, the skills you learn with puzzles like this are essential to a successful marketing career. In today’s workforce, nearly one in four workers have a job in which analytical skills are considered the most important factor. Companies want to hire for these skills because it shows a candidate’s ability to think logically and use data to inform…

2021 YouTube Ad Specs

Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns, it’s important to stay up to date on the ad specifications. In this post, we’ll give a quick overview of the ad formats and ad requirements for YouTube. YouTube Ad Specs YouTube Display Ad Specs Display ads appear to the top right of a video,…