The Local Finder vs. Google Maps: How Different Are They?

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-purposes about local rankings simply because you’re all looking at them on different interfaces! Such is certainly the case with…

At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” As HubSpot’s Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it’s the reason why we don’t buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly…

10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees

Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form. It takes skill to know how to simultaneously capture attention, inform, be interactive, and leave a lasting impression — it’s really not an easy feat. The prospect of holding a meeting may become even more stressful when the session is online. As meetings are new to the virtual world, there is no roadmap to hosting a successful one. However, as nice as it would be, a roadmap is not always the key to success. Sometimes the key can be…

The way employees communicate and collaborate has changed substantially in recent years. Employee engagement software is becoming more and more common in organizations of all sizes and for a good reason. Research shows that companies with engaged employees outperform those without by a whopping 202%. 

Stop Asian Hate

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We’ve seen attacks on elders in the Asian community. Children face bullying from peers. There has been workplace discrimination, street…

The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s Looming Privacy Pivots

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, brands have been using them to track website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase phase out the third-party cookie on Chrome browsers by 2022. The third-party phase-out was initially announced in February 2020, but Google accelerated buzz…

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboard Friday. I’m Dr. Pete, the Marketing Scientist for Moz, and I want to talk to…

The Best Forum Software for Creating an Online Community in 2021

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work, communication, and socialization is being done online.  Online communities are particularly beneficial for businesses because they allow customers to interact with each other in a smaller circle than they could via social media, which increases engagement and brand affinity. For instance, let’s say one of your customers has a very unique problem with your product or service, and posts about…

Affiliate Marketing for Beginners: What You Need to Know

If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one…

5 YouTube Description Templates That Have Helped Our Videos Go Viral

YouTube is the second largest search engine, with over 2 billion users per month — so it’s an undeniably powerful channel for your marketing efforts. However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content. In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t hop on board — so they implemented a strategy that enabled them to…