Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

Your Brief Guide to Using Goal Seek in Excel

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you’re not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don’t know how many people you need to attract. Or let’s say your marketing team is aiming for an audacious revenue goal and you want…

How to Effectively Disavow Links & Protect Organic Ranking

If you’re confused about when, why, and how to disavow links — you aren’t alone. We all know that backlinks are critical to your SEO success, but the quality of those backlinks can make all the difference in that success. This post will help you understand when and how to submit a Google disavow file, which is important for protecting your domain. Let’s dive in — but first, what is the disavow tool? What is the disavow tool? The disavow tool gives you the opportunity to ask Google to ignore low-quality backlinks to your website. When you submit a disavow…

The Modern, Inside Scoop on Google PageRank In 2021

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic.  But what happened to PageRank? It’s rarely talked about anymore.  Believe it or not, PageRank is still used as a ranking signal for Google, even if you haven’t heard it mentioned in a while. Here, we’ll explore what you need to know about Google…

25 Google Search Statistics to Bookmark ASAP

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since it owns more than 92% of the global search engine market, the answer to both of these questions is, Google. Google’s nearest competitor, Bing, only holds 2.5% of market share, while Yahoo accounts for 1.5%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results,…

How to Grow Your YouTube Channel [New Data]

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025? It’s one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y, the number of channels earning five figures per year on YouTube grew more than 50% y/y, and the number of channels with more than one million subscribers grew by more than 65% y/y. Now, all that being said,…

Fewer Women Than Men Asked For Raises During COVID-19, Especially in Marketing [New Research]

Asking for a raise or promotion can be scary, especially when your company is going through shifts related to world events. In early 2021, Fishbowl conducted a survey that shed some light on the gender wage gap, which continued if not grew in 2020. The survey of nearly 17,000 professionals revealed that 63% of respondents have avoided asking for a raise following “changes related to the pandemic.” When splitting the whopping number of respondents by gender, 42.4% of them were women, while just 31.79% were men. Image Source When diving into the industries that saw the least raise or promotion requests,…